Our Story

Est. 2018

It all began with a vision to create jewelry that shines with elegance while carrying a greater purpose. From the very beginning, our dream was to craft timeless pieces that not only embody beauty and quality but also stand for something more.

As a brother-and-sister duo with a passion for design, we set out to build a brand that blends craftsmanship with meaning. What started as a small idea quickly grew into something far bigger, Sincere Sally became one of the fastest-growing jewelry brands in 2019, earning recognition in Forbes for our unique approach and rapid success.

Today, Sincere Sally is honored to be recognized as a leading fine jewelry label. Yet our vision remains the same: to create pieces that shine with elegance, inspire connection, and make a lasting impact both in style and in purpose.

Mission

At Sincere Sally, we believe jewelry should do more than shine, it should matter.
We craft premium pieces using high-quality materials and thoughtful design, ensuring every item reflects timeless beauty and lasting value.

Since our beginning, we’ve proudly served customers across the United States and around the world, earning trust through exceptional quality, integrity, and service.

But we’re more than jewelry. Every piece you wear helps support communities in need. We use our business as a vessel for good, sharing hope and practical support to people facing hardship.

When you choose Sincere Sally, you’re choosing meaning, quality, and impact, beautiful jewelry that stands the test of time and makes a difference in the world.

Our Values

Integrity
We believe every person deserves respect. Integrity guides everything we do, from how we treat our customers to how we build our partnerships.

Honesty
Transparency is at the heart of Sincere Sally. We are open and honest in every step of our journey, ensuring our customers can always trust in our products and our brand.

Commitment
We are dedicated to delivering jewelry of lasting quality and beauty. Every piece is created with care, and every decision is made with our customers’ trust and satisfaction in mind.

Our Earth

Even before Sincere Sally was born, we carried a deep respect for sustainability. Wherever possible, our packaging is thoughtfully designed using recyclable and eco-friendly materials. From sourcing with integrity to delivering each piece with care, we strive to make choices that honor both people and the planet.

At Sincere Sally, there is no compromise, every piece reflects our commitment to quality, ethics, and responsibility.

We love hearing from our Sincere Sally Family!

If you have any queries or questions about our brand feel free to email us:

theteam@sinceresally.com