About Us

It All Started From An Idea…

We wanted to design fashion-forward products to make other females feel inspired, empowered, and confident.

And from this, Sincere Sally was born…

From the sunny shores of the Sunshine Coast, Sincere Sally has quickly become a leading global fashion label. 

We’ve spent thousands of hours designing products, ethically sourcing materials, and selecting high-quality fabrics. We’ve not forgotten our small town ‘hippie’ roots and aim to be kind in all our actions. All our packaging is reusable and 100% recyclable.

No matter what the latest trend is, or how fast we grow, our vision always remains the same - to inspire everyday girls to feel confident in the skin they are in.

Sally x