About Us

It All Started From An Idea…

We wanted to design fashion-forward products to make other females feel inspired, empowered, and confident.

And from this, Sincere Sally was born…

From the sunny shores of Byron Bay, Sincere Sally has quickly become a leading global fashion label. 

We’ve spent thousands of hours designing products, ethically sourcing materials, and selecting high-quality fabrics. We’ve not forgotten our small town ‘hippie’ roots and aim to be kind in all our actions. All our packaging is reusable and 100% recyclable.

No matter what the latest trend is, or how fast we grow, our vision always remains the same - to inspire everyday girls to feel confident in the skin they are in.

Sally x