Our Story

Not only are our jewelry pieces ethically designed, sourced and manufactured, but all of our packaging is also made from recycled materials and our boxing is fully recyclable! Along with this, all of the staff involved in our brand Sincere Sally work in sustainable and ethical working conditions.

Sincere Sally proudly supports and donates a portion of profits to communities and non for profit organisations all around the world.

Introducing: Napping Earrings

These stylish 18k Gold Vermeil & 925 Sterling Silver flat-back earrings combine a contemporary style with a touch of glamour.

With its flat-back design, our signature Sincere Sally napping earrings are designed to be worn 24/7 with guaranteed comfort, completely poke-free!

Our napping earrings offer a sleek and refined touch that can effortlessly enhance your earring stack for any occasion. 

100% Hypoallergenic & Nickel Free - Designed to wear even when you sleep!


We have the perfect gift for you, your friend, your girlfriend/boyfriend, your mum and your aunt!!

Everyone loves a personal piece of jewelry, our letter pendants are just what you have been looking for!

Made of 14k Gold Vermeil; triple dipped gold on 925 Sterling Silver.

This is the perfect gift & perfect for layering.

Style Now, Pay Later with Klarna

Sincere Sally materials are certified 14K Gold Plate and 925 Sterling Silver. All materials are ethically sourced and we fully guarantee the authenticity of our materials.

By making a purchase with us you are supporting eco-friendly and sustainable online shopping.

Sincere Sally puts the eco into e-commerce.

by sincere sally

The True Value of Friendship 🤍

Here at Sincere Sally we aim to build our community around friendship, values and life! We are hoping that through these blogs, we can build a safe and loving community for all Sincere Sally supporters. We have made so many friends on my journey with Sincere Sally and we hope that you do to.

Sincere Sally


HerSpace is a not-for-profit organisation pioneering the first mental health recovery service for women survivors of modern slavery in Australia.

It’s estimated that more than 40 million people are in modern slavery globally. There are more enslaved people in the world today than at any other time in history. 

Gift Guide

We promise that you will be able to find the perfect gift for your friends, family, partner and of course yourself! Refer to our 'Gift Guide' tab to find gifts starting from less than $60! We also suggest looking at our star sign pendants...these seem to be a gifting favourite!

Spread the love with one of Sincere Sally's unique jewellery pieces.

Get Inspired.

Don't forget to tag us @sinceresallyboutique for the chance to make it onto our socials.