Our Story

Not only are our jewelry pieces ethically designed, sourced and manufactured, but all of our packaging is also made from recycled materials and our boxing is fully recyclable! Along with this, all of the staff involved in our brand Sincere Sally work in sustainable and ethical working conditions.

Sincere Sally proudly supports and donates a portion of profits to communities and non for profit organisations all around the world.


Introducing the Joy Box – Your Monthly Jewelry Fix!

Your jewelry dreams begin here! The Joy Box is a monthly jewelry gift, containing two unique pieces valued at over $100.

- Effortless Elegance, Every Month
- The Perfect Gift
- Last-Minute Gifting Made Easy
- Swift Shipping
- Flexible Subscriptions

Style Now, Pay Later with Klarna

Sincere Sally materials are certified 14K Gold Plate and 925 Sterling Silver. All materials are ethically sourced and we fully guarantee the authenticity of our materials.

By making a purchase with us you are supporting eco-friendly and sustainable online shopping.

Sincere Sally puts the eco into e-commerce.


The Lyona is a 14k Gold Vermeil bow ring that is sure to be noticed. Pair with contrasting metals, finer pieces or wear as a statement piece.

She's New | She's Timeless | She's Versatile

100% Hypoallergenic 🍃

by sincere sally

The True Value of Friendship 🤍

Here at Sincere Sally we aim to build our community around friendship, values and life! We are hoping that through these blogs, we can build a safe and loving community for all Sincere Sally supporters. We have made so many friends on my journey with Sincere Sally and we hope that you do to.

Sincere Sally


HerSpace is a not-for-profit organisation pioneering the first mental health recovery service for women survivors of modern slavery in Australia.

It’s estimated that more than 40 million people are in modern slavery globally. There are more enslaved people in the world today than at any other time in history. 

Gift Guide

We promise that you will be able to find the perfect gift for your friends, family, partner and of course yourself! Refer to our 'Gift Guide' tab to find gifts starting from less than $60! We also suggest looking at our star sign pendants...these seem to be a gifting favourite!

Spread the love with one of Sincere Sally's unique jewellery pieces.

Get Inspired.

Don't forget to tag us @sinceresallyboutique for the chance to make it onto our socials.